Running On Treadmills..not ROT.

The vice president of marketing for a leading fitness equipment manufacturer graciously does a guest lecture in my marketing class whenever I ask him- such people are a rarity these days! Thanks B.

Last time B. was in my class, he talked about the current innovations in treadmills, including integration with anything 'Apple'- like the iPods and iPhones and iTunes. Soon to come would be iShoes. While the integration delivers value and makes running on a treadmill less monotonous, it is not for me. The whole reason for my running is to be outdoors and experience the wind and the other natural elements. For those who 'tread' alone and on a lonely path...