Watching the IPL games on TV, the viewer is treated to a corporate-sponsored commentary- the Indian Media have taken sponsorship to a dramatically high, hitherto unscaled, peak.
Of cliches and silly points: "This thread of communication, though, is getting strained at IPL as commentators look to forge stronger bonds with sponsors. So a resounding hit over the boundary is “DLF Maximum”, with no regard to the fact that more than six runs can be scored off a ball if an overthrow is added to the mix. The fall of a wicket is a “Citi Moment of Success”, giving the impression that the successful player owes something to Citigroup, the global financial powerhouse.
A good catch, like it or not, is more than that — it is a “Karbon Kamaal Catch”, perhaps suggesting that the player could not have held the ball as well as he did but for the mobile handset brand."
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