Advertising - Brooks Sports Takes Aim at the Fun Run Crowd - NYTimes.com: "Fortunately for Brooks, running is booming. In 2009, 43.9 million people ran at least once, compared with 31.4 million in 2000, an increase of nearly 40 percent, according to the Sporting Goods Manufacturing Association. The number of marathon runners more than doubled from 1990 to 2009, jumping to 467,000 from 224,000, according to Running USA, a nonprofit group; half-marathon runners increased even more sharply over the same period, to 1.1 million from 303,000."
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